Match Bottomed Ladies 2.0: A Comeback to Empower Ladies Over 35

After a four-year hiatus, the Match Bottomed Ladies are again! As a well-established OG fitness blog for girls, it might have appeared odd that we seemingly fell off the face of the earth for some time there. However what can we are saying? Typically life will get in the best way and forces us to take a step again and re-evaluate.

Identical to a lot of you who’ve needed to put your individual well being and health targets on maintain to prioritize different issues for some time, we’re in a spot the place it’s time to bounce again with renewed power and function. We invite all ladies, particularly these over 35, to affix us on this comeback period by reinvesting in yourselves.

Again to Our Health Weblog for Ladies Roots

Greater than 16 years in the past when FBG was created, the ladies’s well being and health house was all about consuming 1200-1500 energy per day and exercising purely for optimum calorie burn. Nevertheless it was clear to us that the perpetual pursuit of weight reduction and attempting to be skinny at any price usually felt like we had been attempting to “hate ourselves wholesome” and when that inevitably failed, it led us right into a downward spiral of self-loathing.

Our mission grew to become to interrupt the cycle, disrupt the diet-culture narrative, and introduce a contemporary perspective—one the place ladies educated and fueled to be robust, assured, and badass. We wished one thing higher for future generations of girls. We wished a future the place ladies didn’t look to the dimensions for validation of their value.

Within the years that adopted, we labored tirelessly towards that mission and, because of this, the business started to shift and alter. Physique-positive messaging started to pop up all over the place. An alternative choice to weight loss program tradition appeared and ladies had been in search of it out.

As stoked as we had been to see that imaginative and prescient grow to be actuality, we had been confronted with a brand new problem—what to do subsequent? We discovered ourselves feeling that we’d mentioned the whole lot we wanted to say, achieved what we got down to do. And because the Covid pandemic hit, life had begun to tug us in numerous instructions towards futures that didn’t embrace the continuation of the FBG model.

So in 2020, we put the weblog on maintain, hung up the mic, and wrestled with the way forward for FBG.

The Comeback Story

Life is stuffed with twists and turns that may finally distract us and transfer our focus away from our personal private targets. It’s not at all times simple to prioritize well being and health when the whole lot else will get in the best way. However as we’ve discovered throughout our break, by no means rely your self out for good—a well-timed comeback may be fairly candy!

Whereas life has pulled former house owners Jenn and Kristen away from the helm of Match Bottomed Ladies, they hand-picked Alison to take over—which they discuss candidly about in this podcast episode (you can watch the interview on YouTube here). Alison, a long-time FBG contributor, was chosen due to her intensive experience in ladies’s well being and health, particularly for girls in peri- and post-menopause, which signifies that the FBG model is now fully-equipped to proceed to help ladies of all ages and thru each period of life.

We’ve grown, we’ve modified, and now we’re able to develop and reignite our mission.

Our Mission and Values

Since 2008, The Match Bottomed Ladies have been disrupting the poisonous diet-culture narrative and introducing a contemporary perspective — one the place ladies ditched the weight loss program drama, stopped seeking to the dimensions for validation of their value, and as an alternative educated and fueled for higher high quality of life and to be robust, assured, and badass.

We consider that higher well being and health needs to be extra enjoyable, accessible, and attainable for everyone. And we’re right here that can assist you get stronger, go longer, really feel higher, and study to understand your match backside — regardless of the place you might be in your journey. As a result of, in spite of everything, match bottoms are available all shapes, sizes, and ages! Our new tagline, completely encapsulates this philosophy: “Your backside. Your life. Your manner.”

We’re right here to help athletic, energetic, and adventurous ladies (and those that aspire to be) of all shapes, sizes, and ages.

Our mission has at all times been to teach and empower ladies to coach and gas for a greater high quality of life, specializing in energy, confidence, and being unapologetically badass.

Our values will proceed to information us, together with:

• Simplicity: Providing simple, uncomplicated, approachable recommendation for busy ladies.
• Autonomy: Encouraging ladies to train their very own physique autonomy with out judgment.
• Integrity: Committing to sincere, moral, and evidence-based content material.
• Inclusion: Welcoming all ranges, shapes, sizes, ages, and backgrounds.

What to Anticipate from the Re-launch

After greater than 16 years, we stay dedicated to creating compelling, empowering, and academic life-style, well being, and health content material for energetic, athletic, and adventurous ladies (and those that aspire to be) by means of each period of life.

This week, we’re kicking off with a collection of thrilling content material to welcome again our beloved neighborhood. After that, you’ll be able to count on contemporary weblog posts each Tuesday and new podcast episodes each Thursday. Don’t miss an FBG beat—sign up for our weekly email newsletter to have all of the week’s content material delivered straight to your inbox.

Meet the New Group

The torch has been handed from our former house owners, Jenn and Kristen, to Alison, our new proprietor and Editor-in-Chief. Alison’s management assures us that we’re in nice fingers, persevering with the legacy with integrity and belief. Read more about our new editorial team and see why Alison is the proper match to steer us ahead.

Be a part of Us on This Journey

Should you’ve skilled a time whenever you needed to step away out of your well being targets, know that you simply’re not alone. It’s by no means too late to make a change and get again on monitor. We’re proper there with you!

Be a part of us as we proceed our 16-year legacy of empowering ladies by means of health. Sign up for our weekly emails and be a part of a neighborhood that celebrates ladies of all ages, energy of every kind, and match bottoms of any and each kind. Whether or not you’re returning to your health targets or beginning contemporary, the Match Bottomed Ladies are again—and we’re able to help you each step of the best way.

Welcome again, FBGs!! We’re so blissful you’re right here. —Alison